1.
Exposure - The proliferation
of computer savvy users and Internet surfers has transformed the WWW into
one of the leading advertising mediums. For businesses, the Internet offers
an infinite reach to customers. For customers, the Internet offers an infinite
selection of products and services. The latest statistics indicate the
following:
-
The Internet doubles
in size every 8 months
-
There are 153
million web users worldwide
-
The number of
users is expected to reach 371 million by 2002
-
71 million (33%)
of US adults are already online
-
40 million more
are planning to come online
-
25% of all stock
trades are made online
The Internet enables
us to quite literally reach millions of potential customers for just pennies
on the dollar. To prove how big it really is, just take a look at current
advertising trends on television, billboards, magazines, and newspapers.
Notice anything different? Everyone who is anyone now includes a web site
address in advertising and promotional items. |
| 2.
Profitability - By
increasing your exposure and allowing customers another platform by which
to purchase your product or service, you increase both the number of potential
customers who may become interested in your product or service, as well
as the amounts that customers may purchase. In addition, lower costs associated
with the Internet include reduced distribution costs, lower overhead, lower
inventory, and lower advertising costs, which means companies are better
able to maximize profits. |
| 3.
Competition - In
today's competitive arena, your business must be able to compete on a global
basis to survive. Thanks to the interconnectivity of the Internet, customers
across the globe can access your product or service as easily as your next
door neighbor. Consumers are now more informed and their product and service
selection is infinite. Companies must extend their reach to the global
level to remain competitive and retain market share. |
| 4.
Technology - Because
we exist in a technology-driven world, your business can't afford NOT to
exploit that technology. Today's technological advancements make it easier
than ever to extend your reach to consumers worldwide and sell your products
securely online. |
| 5.
Communication -
These days there really is no acceptable excuse for inaccessibility of
information about your organization, your products, and your services.
Communication with prospective customers, employees, and the local community
is imperative for the success of today's businesses. |
| 6.
Service - Let's face
it, you are better able to serve your customers when they can access information
about your product or services immediately via your WWW site rather than
waiting for a mailed brochure or a return telephone call. In today's fast-paced
market, how quickly customers can access the information or purchase the
product is frequently the factor that determines who will win the sale. |
| 7.
Convenience - Having
a WWW site allows customers to conveniently access information about your
business and your products at any time of the day or night, which can be
an important component of customer satisfaction and the perceived value
of your product or service. |
| 8.
Support - Because
of the accessibility of information about your business, and ability to
communicate with you through posted information and email, your customers
perceive and typically receive greater support via your WWW site. And let's
not forget, a person's perception is their reality. |
| 9.
Automation - Through
Internet automation you can both increase profitability and simultaneously
reduce costs for advertising, sales personnel, and other support staff.
Automated purchases also reduce costs and increase profitability. |
| 10. Professionalism
- Your organization must make the leap into the 21st century if it is to
be perceived as professional in today's marketplace. Today, your customers,
employees, and suppliers expect to be able to find and communicate with
you online. Organizations that do not have a WWW site are inadvertently
making a statement about their ability to embrace and adapt to change,
technology, and the dynamic environment in which we all live. |
