Net Statistics
Studies estimate that the dollar value of goods and services purchased over the Web will increase dramatically, from $2.6 billion in 1996 to more than $220 billion during 2001.
Net users are intelligent. 64% have some type of college degree. 61% classified themselves voracious readers, compared to 47% of the general population.
Net users are wealthy. A number of studies found the median income of Internet users to be about $60,000 per year. One-quarter of Web users have yearly income of more than $80,000.
Net users are pretty similar. The vast majority of online Americans are white. Two-thirds are male. 70% of net users access the Internet from home.
However, in some ways, net users are diverse. Half of online Americans are married and half are not, and about 15% of Internet users accounted for 50% of the usage.
Net users visit the same sites! 65% of home users used search engines.
The Net is growing. The number of hosts (reachable computers) connected to the Internet has been growing at an average of 97% a year for the past several years.
| Some interesting statistics taken from the American Internet User Survey |
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Men Online |
Women Online
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Content preferred by Men:
- 54% Technology
- 50% Sports
- 39% Science and Nature
- 37% Investing
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Content preferred by Women:
- 62% Travel/Recreation
- 42% Health and Medicine
- 32% Food and Cooking
- 27% Parenting and Children
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Online Product Info Sought:
- 35% PC Hardware
- 33% Automobiles
- 33% Software
- 32% Books
- 27% Electronics
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Online Product Info Sought:
- 25% Gifts
- 24% House and Home
- 23% Health and Beauty
- 18% Clothing
- 14% Toys
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Products Ordered Online:
- 47% Software
- 35% PC Hardware
- 18% Consumer Electronics
- 13% Flowers
- 08% Food
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Products Ordered Online:
- 39% Books
- 31% Music Recordings
- 20% Auction Sites
- 18% Clothing
- 08% Cosmetics/Fragrances
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Online Shopping Begins With:
- 49% Keyword Searches
- 34% Going Direct to Known Sites
- 17% Browsing Search Services
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Online Shopping Begins With:
- 55% Keyword Searches
- 29% Going Direct to Known Sites
- 16% Browsing Search Services
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Usage Characteristics:
- 73% Online Daily
- 64% Online for Business
- 83% Online from Home
- 36% Online at Work
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Usage Characteristics:
- 63% Online Daily
- 60% Online for Business
- 76% Online from Home
- 34% Online at Work
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Remember "content is king!" and the number one reason for returning to a Web site.
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Web Facts
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There are only three reasons for a Web site
- Money
- The dispensing of information or opinions
- EGO
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Identify your target audience
- Who are you trying to lure to your site? If you don't know, neither will anybody else
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Audience for business sites:
- Current customers:
- Must provide critical information about your product or service, and it needs to be easily accessible
- Potential Customers:
- Separate them into subgroups by level of interest or how they got to your site
- Did they arrive from a search engine?
- Did they come from your mailings?
- Or from written brochures? You could have separate entrance pages for each of these arrivals
- Investors and your sales force
- Examine the pages asking yourself if the information will help them sell the product
Reexamine and retool if necessary!
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There are three things your Web site should convey:
- The site's purpose:
- What kind of content is contained in the site
- How to find that content
- Display important information prominently
- Ask yourself would anybody want to come back to the site a second time?
Update regularly, and make your information easy to find!
Make sure you include your Web site address/URL on all your company literature!
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